who is this guy?
Brandon Wenerd is a writer, publisher, and creative director who has been in the digital media content mines for over 15 years. He is the longtime publisher of BroBible.com. He oversees partnerships and monetization for a brand that has generated tens of billions of pageviews and social media impressions.
He's also a Substack writer (The Wenerd Weekly) and a podcaster (The Mostly Occasionally Show). Professionally, he’s worked with hundreds of brands to bring their marketing vision to life on BroBible, including Nike, SharkNinja, Dockers, 5-hour ENERGY®, Sony Pictures, VooDoo Ranger, Solo Stove, Eight Sleep, Tecovas, Netflix, and more.
He’s a jack-of-all-online-trades, but he likes being a writer the best.
He grew up in Pennsylvania and attended Penn State, planning to become an English teacher. Instead, he pivoted to the wild west of the blog-era internet, beginning his writing career while living at Owl Farm, the Colorado compound of the late Hunter S. Thompson, where he helped put together a book of Hunter’s interviews in 2009, Ancient Gonzo Wisdom.
From there, he moved to New York City to help build BroBible from its days as a scrappy startup in SoHo, eventually landing in Los Angeles, where he currently lives.
At BroBible, his human-focused stories and interviews have helped define the brand's voice. His work includes in-depth conversations with a wide range of cultural figures, from sports legends like John Madden, Jason Kelce, Travis Kelce, Jim Irsay, Shaun White, John Urschel, Russell Westbrook, and John McEnroe; media personalities like Michelle Beadle and Katie Feeney; to Hollywood mainstays like Miles Teller, Todd Phillips, John Cena, Gerard Butler, and Frankie Muniz; and musicians like Derek Trucks, Nelly, G-Eazy, Del McCoury, and A$AP Rocky. He’s written viral essays about the return of Hunter S. Thompson's stolen antlers and recorded podcasts about how the New York Times cited BroBible for the origin of “bros icing bros.” His work has been featured in Business Insider, VICE, HuffPost, Ad Week, Slate, and more.
He hopes to publish his first book soon-ish.
...And he understands you only read 10% of all that.
Follow him on Instagram, Substack, YouTube, Threads, TikTok, and X. He’s particularly into the whole Substack thing right now.
Email him: brandon@brobible.com
Selected Works
🚨 New
- Bert Kreischer On Getting Into Phish
- Lettuce Cook: The Secret Recipe For Keeping The Funk Alive For 30+ Years
- The Worth-It-Ness Equation (Substack)
- Inside you there are two wolves, and one of them is John Candy (Substack)
- Director David Freyne Reveals Miles Teller and Callum Turner Got ‘Genuinely Jealous’ Filming ‘Eternity’
- Travis Kelce Basically Manifested Taylor Swift In Our Office In 2016 When He Described His ‘Dream Girl’
🎤 Interviews: Actors, Athletes & Personalities
- Sebastian Junger & Chelsea Yarnell on Netflix's "Marines"
- Frankie Muniz on the ‘Malcolm in the Middle’ Reboot and NASCAR
- Dolph Lundgren on His Hard Cut Vodka
- Forrest Galante on Escobar’s Hippos and Nearly Dying
- Christian McCaffrey on Playing in the NFL With His Brother, Luke
- Shaun White on His Antarctic Snowboarding Trip with Lewis Hamilton
- Jerry Ferrara on 20 Years of ‘Entourage’
- Kyle Busch on Why Every NASCAR Race Is a ‘Crash Fest’
- Adam Richman on Pennsylvania & Snack Food
- Gerard Butler & O’Shea Jackson on the Cars of ‘Den Of Thieves 2’
- Joel McHale on His ‘Apocalypse Now’ College GameDay Body Paint
- Katie Feeney on a 7M+ Follower Sports Broadcasting Career
- F1’s Yuki Tsunoda And Liam Lawson on Their In-N-Out Orders
- Stone Cold Steve Austin Hands Out Beers on 3:16 Day
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🎶 Interviews: Music & Culture
- Derek Trucks on Finding ‘Holy Grail’ Bourbon and 50-Year-Old Cigars
- Primus Sucks, But Drummer John Hoffman Is Living The Dream
- Chris Benchetler on His Grateful Dead Collab, 'Mountains of the Moon'
- Donna Jean Godchaux on Her Final Morning With Jerry Garcia
- Sam Calagione on Building Dogfish Head Beer on 'Analog Moments'
- Jerry Garcia Drove Around With AK-47s In His BMW Trunk
- Inside Dogfish Head’s New Grateful Dead Beer Collab
- G-Eazy Is 35, Lives In New York, and is Reinventing Himself On ‘Helium’
- Scott Rogowsky (Quiz Daddy) on Phish, Psychedelics, and Outgrowing Snark
- Jake Jolly on Bringing Phish & Grateful Dead to Fox Sports NFL Broadcasts
- Pete Wentz on Making Tennis More Inclusive!
- Gryffin on Work-Life Balance Between EDM and the Golf Course
- Zedd on Seeing Dead & Company at The Sphere
- We Made Primus’s New Drummer Read Terrible Jokes About Drummers
- Best Moments from the Martin Scorsese Robbie Robertson Tribute Concert
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🏎️ Automotive, Lifestyle & Experiential
- Driving Ford’s Preposterous $350,000 Mustang GTD
- Is the Cure to Male Loneliness Actually Just Buying A Sea-Doo?
- Talking to the X Games CEO on Its New Look, AI Judging, And Sports Betting
- I Played In Taco Bell’s First Golf Tournament
- Here Are My Two Secrets To A Perfect Smash Burger On An Outdoor Griddle
- My 7 Favorite Things To Cook On The Ninja Woodfire Grill
- I Tried A Las Vegas Pizza Vending Machine So You Don’t Have To
✍️ Personal Essays & Cultural Commentary
- Phish At The Las Vegas Sphere Blew My Mind. Here’s What I Hope They Do Next.
- On Falling In Love With Skiing Again in My Late 30s
- A Middle-Aged Jam Band Fan Reviews Beyoncé’s ‘Cowboy Carter’ and Taylor Swift’s ‘Eras’ Tours
- That Time Jimmy Buffett Told Hunter S. Thompson to Lighten Up
- Jeff Bridges on the ‘Big Lebowski’ Theory That Donnie Isn’t Real
- Seth Rogen’s ‘The Studio’ and Its Homage To ‘Fear And Loathing’
- The ‘Entourage’ Backstory to Seth Rogen’s ‘The Studio’ Dig
- How James Cameron’s ‘Entourage’ Appearance Predicted Aquaman’s Rise
- ‘Adult Best Friends,’ A Millennial Friendship Movie From Jimmy Buffett’s Daughter